We enhance your Squarespace website's performance for AI-driven search queries, ensuring visibility on platforms like ChatGPT, Gemini, Perplexity.ai, Claude.ai, and more. Our optimization helps you attract leads through Large Language Models (LLMs) and Voice Search.
The shift from traditional Search Engine Optimization (SEO) to AI Search Optimization (also known as AI SEO, Generative Engine Optimization – GEO) marks a major transformation in how online content is created, optimized, and discovered. This change is fueled by the integration of advanced AI technologies - such as natural language processing (NLP), machine learning (ML), and conversational AI - into modern search engines.
SEO has evolved dramatically. What once relied heavily on keyword placement and link-building strategies is now shifting toward leveraging AI’s ability to understand context, user intent, and the relationships between different entities. This transition to AI Search Optimization demands a more comprehensive and nuanced approach to improving online visibility.
In the early stages of SEO, achieving high search rankings was often as simple as strategically placing keywords in content and meta tags. But as search engines advanced, their algorithms became far more complex. This paved the way for the AI-driven search experience we see today, where AI and machine learning help search engines interpret natural language queries, better understand user intent, and evaluate the quality, relevance, and authority of content in a more human-like manner.
With AI-powered search platforms like ChatGPT, Gemini, Perplexity.ai, and Claude.ai, the focus has shifted from simply matching keywords to understanding the deeper intent behind a query. These systems aim to provide the most comprehensive and helpful answers, regardless of the exact wording used. We help make that possible by creating valuable, relevant, and easy-to-understand content for your Squarespace website that AI can recognize and regard as authoritative.
